14th World B2B Marketing Chief Congress 2017
Welcome to World B2B Marketing Chief Congress an extravaganza of the great and good B2B marketing event and a big platform to learningthe marketing trend and successful case studies from the marketing KOL.
The World B2B Marketing Chief Congress 2017 (CC2017) is the 14th B2B marketing series event held by Global ConsignIndex since 2012 and it’s the final Ending of “B2B Modern Marketing Trilogy”: in the past 2 events, we focus on the B2B modern marketing as how to be the ideal modern marketer and what factors we should learn to upgrade marketing level, for this time we will focus on “How to build a modern marketing organization” which make it clear that organizations designed for marketing in the past must modernize for today’s environment. Whether you call it 21st century marketing, next-gen marketing, marketing in the digital age or simply modern marketing, it’s time to transform your marketing organization to use data, technology and content to deliver more meaningful customer experiences at every touch point along the decision and usage journeys.
Since structure follows strategy and every company’s strategy is unique, it would follow that every marketing organization is structured and staffed to fit its specific context. For this time, there are 105+ marketing KOLs from different B2B companies to share you the leading marketing strategy successful case studies and there will be around 400 B2B marketers gathering to exchange and improve marketing experiences.
Modern Marketer History :
Ⅲ Modern Marketer 2017
From Peer to Pioneer , The future of Modern Organization
– Acumen, Accountability, Alignment, Agility Adaptive
Ⅱ Modern Marketer 2016
Be Scientist or Artist, Marketing Maturity Speak Louder
– novice, developing, advanced, modern
Ⅰ Modern Marketer 2015
From Real to Ideal, to be Modern b2b Marketers:
- New Benchmark: Data, Conversion, Content, Analytics, Technology
updated at 08:45, 2017/1/12